"Marketing Tips &
these last couple of months I have started to get video advertizing in
my emails. As I searched for a timely topic to discuss with
you I concluded the Online Video may be just the thing . It turns
out that Jim Edwards has already talked about it and done it. Following
is his article.
Predictions For 2006
- by Jim Edwards
? Jim Edwards - All
About this time
every year I make a few predictions about
what will rate "HOT"
for the coming year in the online
world. Last year,
among other things, online audio topped my
list for 2005.
This year, 2006, I
see full-motion online video as the
"killer app" to
revolutionize website communications and
Bottom line: with a
digital camcorder and some basic
software, you can
transform your website into the Home
and with distribution tools like
video Podcasting on Apple's iTunes, you
can broadcast to the
masses just like CNN.
changes in 2005 set the stage for full-motion
faster, cheaper computers, improved video
conversion software, and widespread adoption of
the free "Flash" Web
browser plug-in (works on PC and MAC).
changes with the fact that over 50% of all
Internet users in
the United States got high-speed access as
of 2005, and you set
the stage for an online video
In 2006, you will
see the equivalent of little online TV
stations cropping up
all over the Internet.
Along with the
free-form, "anything goes" content of video
commercial use of full-motion video
will fall into 4
"Infomercials" - Any savvy business knows the
represents the largest direct-response
As such, infomercial
techniques of late-night fitness, self-
real estate gurus will spill over into
other niche markets
Though initially not
30-minutes long like their TV
infomercials will last 2-5 minutes -
long enough to get
all the main sales points across.
- If a picture is worth a thousands
full-motion video is worth 100,000 words!
Any product that
easily gets sold once people see it in
action will greatly
benefit from online video.
businesses such as Realtors can now easily and
full-motion video home tours.
And, sellers on the
popular eBay auction site can now show
their items rather than depending strictly
on text and static
pictures to make the sale.
Before and After -
Anyone selling a diet product, skin care,
cleaning, car repair
or other product promising specific
results for the end
user can now "show and tell" using full-
motion online video.
Imagine the impact
of showing concrete evidence in "before
and after" video to
help you make the sale online.
- Despite widespread acceptance of
online shopping and
ecommerce, many people remain skeptical
and somewhat leery
of purchasing anything online, especially
based strictly on
promises made on a website.
testimonials you can put their minds at ease by
showing video of
people who used and benefited from the
product or service.
Imagine the impact
that will have on the trust and
credibility for any
A word of caution to
all would-be online videographers:
dial-up users still
make up a huge part of the online
population, so you
must always try to offer them a dial-up-
friendly option to
watch your video or receive your
Don't cater strictly
to the high-speed crowd because you'll
significant portion of the marketplace.
Jim Edwards is a
syndicated newspaper columnist and the
co-creator of an
amazing course that will teach you step-by-
click-by-click how to finally create your own
Click Here =>